In 2001, Dilwale Dulhania Le Jayenge (DDLJ) – a movie which needs no introduction, broke the continuous-exhibition record, established by the movie ‘Sholay’ at Minerva Theatre (5 years: 1975 – 1980). And now as of March 2009, ‘Dilwale Dulhania Le Jayenge’ has set yet another record by completing “700 weeks” of continuous play in Mumbai’s Maratha Mandir theater. This makes ‘DDLJ’ one of the largest grossers in Indian film history and is still counting!
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